Artificial Intelligence has the capacity to change Business Models on a very deep level. AI will augment, automate and perhaps eventually replace humans in most business process. Rapid improvements in computing power, Storage capacity & accessibility and high data churn have triggered a race amongst Organizations both large and small to leverage on AI and Machine learning to garner competitive advantage. The Most common and compelling use cases for use of AI and ML are fundamentally for a “Better understanding and more fruitful engagement with Customers” . It will be no exaggeration to state that presently all AI efforts is directed towards: